The ‘Uber of lawn care’ launches in Lakewood

The landscaping app GreenPal looks to make finding lawncare work easier for Lakewood residents

Posted 9/10/18

Entrepreneurs Gene Caballero and Zach Hendrix have been working in the landscaping industry since they were in college. Hendrix said he would mow his neighbors’ lawns while in college to pay for …

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The ‘Uber of lawn care’ launches in Lakewood

The landscaping app GreenPal looks to make finding lawncare work easier for Lakewood residents

Posted

Entrepreneurs Gene Caballero and Zach Hendrix have been working in the landscaping industry since they were in college. Hendrix said he would mow his neighbors’ lawns while in college to pay for beer. As the two Nashville natives grew older, they got involved with their own landscaping businesses, but they’ve let their imagination take them to new heights in their trade.

Caballero and Hendrix have watched popular transportation service apps like Uber and Lyft take off across the country, and they wanted to create a similar business model — one that can help landscaping businesses and those who are looking for lawn care service.

So, Caballero and Hendrix launched an app five years ago that they want to be the Uber of lawn care. The app, GreenPal, was made available in Lakewood about a month ago, and over 100,000 homeowners across the country have already used it, including in Denver. GreenPal users list their lawn care needs on the app, and a landscaping company in their area will be matched with them based on the work that is listed.

“It compares to Uber by being able to get same day service, and also being able to summon a ubiquitous service from your smart phone,” Caballero said. Caballero has hopes that GreenPal will be available in every major market by 2020.

The app comes in handy for landscaping businesses too, according to Joey Young, the chief operating officer of Ypmi Enterprise LLC, a Colorado landscaping company. Young’s company had to go through a preapproval process before it could offer lawn care services on the app, like every other landscaping company on GreenPal. He said Ypmi Enterprise LLC has had an increase in customers since it joined GreenPal about three months ago.

“(GreenPal) is a great gateway, and it’s perfect for my business. I think it’s great for the customers, and it’s reliable on everybody’s behalf,” Young said.

GreenPal is available on Apple’s App Store and Google Play, and it’s available in 20 states, including Georgia, Florida, Ohio, Texas and California. Hendrix said the company felt like Lakewood was a good fit for the app to be made available at, because of the city’s location and culture.

“Lakewood was one of the top cities on our list. We like to go into the local suburbs or towns that are relevant. We’re very happy with the growth that we’re seeing right now,” Hendrix said.

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